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Yoder & Frey reports massive boost to online interest following introduction of new international online bidding platform

Yoder & Frey (Leading auctioneers of heavy construction equipment in the USA) have recently implemented a new FREE internet bidding platform and saw an explosion in online interest and bidding at its most recent Ashland, Ohio, auction.

Bidding was brisk at the one-day event with a  mix of machinery going under the hammer; and online sales were up a massive $1.5 m over the previous auction, clearly demonstrating the international appeal and growing demand for quality used construction and related equipment.  Buyers from across the USA and from over 95 countries worldwide signed up and used the new online platform, developed by Yoder & Frey’s international partner Euro Auctions, itself a leader in the unreserved industrial plant, construction equipment and agricultural machinery auctions sector since 1998.

“The new online sales platform is not only robust, safe, secure and easy to use, it is also totally free for bidders to sign up to and to buy from,” states Peter Clark, CEO of Yoder & Frey.  “The technology has been used by auctioneers for over 20 years and to date has recorded global sales of almost $1 billion worth of machinery with over 20,000 registered online bidders. There are no barriers for buyers; it provides a truly global reach and is also great for consignors.  Bidders can watch and listen to the auctions as its live streamed.  What’s more, we can directly market each individual piece of equipment to a known audience of over 140,000 registered users plus we can analyse the bidding and final hammer data in detail; further helping us target interested buyers with quality and relevant lots.”

This new Internet platform will next feature at the upcoming Yoder & Frey sale in Kissimmee, Florida on May 24th, followed by the auctions at Saugatuck, MI on May 31st and in Ashland, OH on June 21st, and means these auctions will reach out to a truly global audience.   Consignors will be able to target many more potential buyers while those looking to buy will increasingly be able to locate and bid on the exact specification of quality used heavy equipment they require.  Being free and easy to sign up and use along with the robust and proven performance of the platform all add to its appeal and should help expand the reach and appeal of auctions to many more people.

The platform has seen an increase in transactions year on year with a 25% increase from 2015 to 2016 and the total for the first four months of 2017 already standing at $80 million with the highest value item sold online valued at almost $1,000,000.  The platform has also been used by buyers located in almost half of all the 196 countries around the world today, and by all nations in the top 70 in economic terms.  To date a staggering 100,000 lots have been sold via the Internet using this tried and tested platform.

Peter Clark concluded: “While bidders will always want to turn up to our auctions, see the equipment first hand, kick the tyres, and interact with their buddies, a growing number of busy or oversees buyers who wouldn’t otherwise be able to attend one of our auctions prefer to use computers or handheld smart devices to either bid on specific lots or simply monitor the used equipment markets.  We’ve seen growing online demand over recent years, and are pleased to introduce this new robust, well tested and easy to use Internet platform to our customers, achieving a massive leap forward in performance and reach without risk; enabling our buyers and consignors to reap real advantage over the coming months and years.”

Full details and a catalogues for any of the forthcoming auctions are available at and bidders can pre-register for the free internet bidding online.  For any other enquiries please contact Yoder & Frey by email at  or call 001 419.865.3990



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