Yoder & Frey recruits to strengthen team in readiness for the 2019 Kissimmee Winter Sale

Yoder & Frey recruits to strengthen team in readiness for the 2019 Kissimmee Winter Sale

Yoder & Frey, a leading auctioneers of heavy construction, mining and agricultural equipment, reported the recruitment of industry heavyweight Trent Shaftner to add additional depth and industry knowledge to its auction sales team which will build upon and manage the unprecedented interest being generating by the now famous, Kissimmee winter equipment sale, which commences for a week from February 12th-16th 2019 as well as the growing number of prestigious equipment auctions Yoder & Frey facilitates throughout each year.

The addition of Shaftner supplements the recent recruitment of Joe Thurston. Together with the rest of the team they will help build upon and manage the unprecedented interest being generating by the now famous, Kissimmee winter equipment sale, which commences for a week from February 12th-16th 2019 as well as the growing number of prestigious equipment auctions Yoder & Frey facilitates throughout each year.

 “Bringing in this additional talent means Yoder & Frey can better access and manage the equipment disposal processes for a growing number of large consignors as well as our long established customer base,” stated Peter Clark, President of Yoder & Frey and who is regarded as the ‘elder statesmen’ for the premier Kissimmee winter equipment event that’s now in its 45th consecutive year. “We’ve already had around $10million of equipment consigned to the upcoming Kissimmee sale and both Trent and Joe will work alongside our existing team helping consignors and bidders maximize their participation and secure the results and equipment they seek.”

Trent Shaftner will be a huge asset to Yoder & Frey, bringing over 30-years’ of industry experience. Shaftner joined from IronPlanet where, during his ten year tenure, he transitioned from Territory Manager for the Kentucky/Ohio area through to Major Accounts and then Strategic Accounts Manager. Prior to that Shaftner had previously worked in sales roles for a number of key equipment companies for over 20 years. His arrival at Yoder & Frey will enhance and complement the existing talent.

Another recent hire is Joe Thurston who started his career with Ritchie Brothers in the late 80s and then went on to gain several further decades of earthmoving equipment experience working in senior management roles for key dealerships overseeing various end user requirements.  Thurston will focus on servicing the Florida and Georgia area in partnership with Kevin Pittman. Pittman whose background also includes a period with Ritchie Brothers and more recently as an account manager for Flint Equipment within the construction and forestry sectors.

Commenting further Peter Clark states: “Joining Yoder & Frey provides Trent Shaftner and Joe Thurston with the perfect environment to capitalize upon their extensive experience, and by building on the family values and customer service the company is known for, will continue the success the company is having.”

Founded in 1964, Yoder & Frey has continued to spearhead many innovative developments in the heavy equipment auction sector and in late 2016 it merged with the UK based Euro Auctions operation, vastly extending its global reach. Gaining access to an established network of consignors and a network of over 150,000 buyers in over 95 countries, coupled with domestic growth, has resulted in significant benefits for bidders and consignors alike and real enhancements in the overall quality and volume of service delivered.

In 2018 Yoder & Frey introduced the ramp style auction whereby all lots are paraded past the bidders, who can now sit in a comfortable, specially constructed arena and in 2019 all auctions will be completely unreserved and a 100% absolute auction, benefitting both buyers and sellers equally. Founded on family values, its straightforward and friendly service enables both long established customers and the growing number of people increasingly favoring the auction process to easily buy and sell equipment and machinery as it perfectly meets their needs.

Leave a Reply

Your email address will not be published. Required fields are marked *