Yoder & Frey recruits strengthen team in readiness for the 2019 Kissimmee Winter Sale

Yoder & Frey, leading auctioneers of heavy construction, mining and agricultural equipment in the USA, have reported the recruitment of industry heavyweight Trent Shaftner to add additional depth and industry knowledge to its auction sales team.

The addition of Shaftner supplements the recent recruitment of Joe Thurston. Together with the rest of the team they will help build upon and manage the unprecedented interest being generated by the now famous Kissimmee winter equipment sale Feb. 12 – 16, 2019, as well as the growing number of prestigious equipment auctions Yoder & Frey facilitates throughout each year.

“Bringing in this additional talent means Yoder & Frey can better access and manage the equipment disposal processes for a growing number of large consignors as well as our long-established customer base,” stated Peter Clark, president of Yoder & Frey, who is regarded as the “elder statesman” for the premier Kissimmee winter equipment event now in its 45th consecutive year. “We’ve already had around $10 million of equipment consigned to the upcoming Kissimmee sale and both Trent and Joe will work alongside our existing team helping consignors and bidders maximize their participation and secure the results and equipment they seek.”

Shaftner will be a huge asset to Yoder & Frey, bringing over 30 years of industry experience. Shaftner joined from IronPlanet where, during his 10-year tenure, he transitioned from Territory Manager for the Kentucky/Ohio area through to Major Accounts and then Strategic Accounts Manager. Prior to that Shaftner had previously worked in sales roles for a number of key equipment companies for over 20 years. His arrival at Yoder & Frey will enhance and complement the existing talent.

Another recent hire is Joe Thurston, who started his career with Ritchie Brothers in the late 1980s and then went on to gain several further decades of earthmoving equipment experience working in senior management roles for key dealerships overseeing various end user requirements. Thurston will focus on servicing the Florida and Georgia area in partnership with Kevin Pittman. Pittman’s background also includes a period with Ritchie Brothers and more recently as an account manager for Flint Equipment within the construction and forestry sectors.

Commenting further, Clark stated, “Joining Yoder & Frey provides Trent Shaftner and Joe Thurston with the perfect environment to capitalize upon their extensive experience, and by building on the family values and customer service the company is known for, will continue the success the company is having.”

Founded in 1964, Yoder & Frey has continued to spearhead many innovative developments in the heavy equipment auction sector and in late 2016 it merged with the UK-based Euro Auctions operation, vastly extending its global reach. Gaining access to an established network of consignors and a network of over 150,000 buyers in over 95 countries, coupled with domestic growth, has resulted in significant benefits for bidders and consignors alike and real enhancements in the overall quality and volume of service delivered.

In 2018 Yoder & Frey introduced the ramp style auction whereby all lots are paraded past the bidders, who can now sit in a comfortable, specially constructed arena. In 2019 all auctions will be completely unreserved and a 100 percent absolute auction, benefitting both buyers and sellers equally. Founded on family values, its straightforward and friendly service enables both long-established customers and the growing number of people increasingly favoring the auction process to easily buy and sell equipment and machinery as it perfectly meets their needs.

For information and to pre-register for the upcoming Yoder & Frey Kissimmee Auction Feb. 12 – 16 or other auctions, potential consignors and all bidders should visit the Yoder & Frey website. Alternatively, Yoder & Frey can be contacted by email at info@yoderandfrey.com or called at 001 419.865.3990. Catalogues and further information on all other forthcoming global auction events are also available a Euro Auctions.

Leave a Reply

Your email address will not be published. Required fields are marked *