Global leading supplier of sensor-based sorting solutions, TOMRA Recycling Sorting, announces Michelle Landon as the Regional Service Director for the Americas.

In this newly created role for the Americas region, Landon will direct the teams responsible for initial installation, optimization and commissioning of TOMRA’s leading sensor-based sorting equipment and technology throughout North and South America. She will also oversee the maintenance, spare parts, training, and on-going optimization programs as well as expand and enhance technology training.

“The Americas region is experiencing tremendous growth in the demand for our optical sorter and artificial intelligence (AI) based solution, GAIN™. We are also expanding our support, training and parts fulfillment programs, and this position will be critical in leading these efforts,” says Ty Rhoad, regional director Americas for TOMRA Recycling Sorting. “Michelle’s vast experience in the service space for equipment, technology and security applications make her the right choice for this position.”

The prospect of contributing to a healthier and more sustainable environment drew Landon to TOMRA to bring end-to-end service and optimization solutions to customers. “My desire is to contribute to something larger than myself, and that is why my time in the healthcare industry was so important to me,” she says. “Our aim is to advance the customer journey with TOMRA technology solutions as a trusted advisor through continual process optimization to drive plant performance by bringing value to waste.” Landon is also being tasked with growing the field service team for the Americas, not only in number but with knowledge base expansion through training. “We are leveraging the strength of the global TOMRA service team to increase the depth of knowledge for our Americas field service team, and, in turn, our customers,” Landon adds.