Road Widener appoints IRONCLAD Marketing as Agency of Record

Road Widener appoints IRONCLAD Marketing as Agency of Record

Road Widener, a leading manufacturer of road construction equipment, has selected IRONCLAD Marketing as its Agency of Record. The Fargo, North Dakota-based company is managing Road Widener’s advertising and public relations efforts.

Road Widener entered the road construction equipment market in 2007 with 30 years of combined experience in road work to produce safer and more efficient shouldering, paving, and compaction equipment. The company offers low maintenance attachments boosting efficiency for road widening, repairing roads and shoulders, dispensing and compacting aggregate and more.

The attachments, compatible with skid steers, loaders, compact track loaders and road graders, can eliminate the need for purchasing additional self-propelled machines. These include the flagship FH and FH-R shouldering and side paver attachment and the offset vibratory roller. Each unit offers 90% less maintenance, due to no engine or transmission to maintain.

The attachments prioritize productivity, decrease costs and increase road crew safety through their efficient, compact design and remote-controlled operation. The roller attachment’s offset drum further aids in safety by allowing the operator to keep the wheels of the host machine on the road while compacting hard to reach slopes.

Effective immediately, IRONCLAD Marketing assumes management of all Road Widener advertising and public relations. Please direct advertising inquiries and public relations matters to Brittany Luthi, Road Widener senior account manager, at 701.373.0062 or brittany@ironcladmktg.com.

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