Nortrax, Inc. has sold seven stores in its Midwest Region to the family-owned company McCoy Group, Inc. based in Dubuque, IA. The company will do business as McCoy Construction & Forestry (MCF) and will retain the Nortrax employees in the Escanaba, MI, Merrill, Chippewa Falls, and Ashland, WI as well as the Duluth, Grand Rapids, and Bemidji, MN branches.
“We believe this sale represents a key strategic distribution move for John Deere and Nortrax,” said Nortrax President and CEO Tim J. Murphy. “The McCoy family has a phenomenal track record going back to 1958 of investing and growing business for the long term. They are hiring our Nortrax Midwest employees which will retain the expertise and more importantly the relationships with the forestry and construction customers. They bring a proven track record, great financial stability and a long-term commitment to grow and support the John Deere brand. John Deere has very high standards financially, structurally and ethically as it relates to their dealer channel. The McCoy Group exceeds those standards and Nortrax is handing off a business that will allow McCoy to compete and to grow throughout the 21st century. I believe this is an exciting move for the McCoy Group, for John Deere, for the Midwest employees and most of all, for our customers.”
Nortrax will now focus on their existing 38 John Deere dealerships made up of locations in the states of Maine, New Hampshire, New York and Vermont, and their locations in Ontario, Newfoundland and Quebec, Canada. “The heart of our business will remain at our store locations in front of the customer. It is there that we can cement our position as the technology leader in the industry through the products and services of John Deere. We have the systems today to maximize uptime and productivity through 24-hour machine monitoring, Machine Health Prescriptions, Ultimate Uptime packages, MyNortrax customer portal, all tools designed to keep John Deere machines and John Deere customers ahead of the curve,” stated Murphy.