RICHFIELD, WI.  – Hy-Brid Lifts has welcomed Nik Fleischfresser as the national account manager. Fleischfresser will also cover Illinois, Indiana, Michigan, Minnesota and Wisconsin. He will focus on national account customers, along with regional sales growth and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissor lifts.

“I am excited to announce that Nik has joined Custom Equipment,” said Terry Dolan, Custom Equipment LLC CEO and president. “Nik brings great experience in the MEWP marketplace and commitment to ensuring customers have the best support possible.”

Fleischfresser brings a vast knowledge in the Mobile Elevating Work Platforms (MEWPs) industry. He previously worked in engineering and sales roles for various global markets.

“I am excited for what the future has in store for Hy-Brid Lifts,” Fleischfresser said. “The team here has developed a great family of products that lead the competition in low-level access solutions.”

Fleischfresser resides in Oconomowoc, WI.