To strengthen its position, Engcon are now establishing a sales office in Australia, to support the increase in demand locally for tiltrotators and quick couplers “down under”. The new Engcon facility is located in western Sydney and includes technical sales support staff, an administration office, a warehouse, spare parts and servicing. There will also be a demo area where customers can be trained on how to use Engcon products.
Engcon estimates that only 2-3% of the world’s excavators are equipped with a tiltrotator, the wrist of the excavator that significantly enhances efficiency and accuracy when digging. This means that the untapped global sales potential is huge.
“We are a global company that has increased its presence in several geographic markets in recent years. For example, we see that we have had a successful introduction to North American recently and further strengthened our position in Europe. At the same time in the Pacific region and Australia we have over time seen a steadily increasing demand for our products”, says Stig Engström, founder of Engcon, he further adds:
“The potential in Australia is huge. The sales volume achieved so far in Australia is impressive, which may have to do with the fact that they are “early adopters” and therefore accepted the technology quickly. The time feels right for us to establish our presence there.”
The company’s expansion into the Pacific region is the result of continued strong sales growth and the aspiration to introduce the tiltrotator and EC-Oil technology worldwide. Per-Oskar Svedberg, who is responsible for the new Australia office, has experience with Engcon in both the Swedish and North American markets.
”Having our own office in Australia will provide more opportunities to discuss directly with operators our technology and demonstrate Engcon products. We will focus on close customer contact, product training and support. By the end of 2020, the plan is to have three people in place. We believe we’ll achieve a significantly increased sales rate now that Engcon have become more active in the market,” says Svedberg.
To optimize an operators productivity they need access to training and time with the tiltrotator products, so it makes sense to establish a technical training facility.
“The awareness of tiltrotator systems in Australia is growing, so demonstrations and test driving are an important tool for spreading the Engcon message. Our experience from other markets is that Engcon products become easier to sell when a customer has tested them as the benefits are immediately apparent,” concludes Svedberg.