CEMEX executives from around the world supported a non-profit youth development organization in Atlanta, Ga., Soccer in the Streets, organizing an event as part of the company’s new, innovative leadership program and raising awareness for social projects that benefit children in underserved communities.
Members from CEMEX USA’s management team, along with other global executives, were in Atlanta for a session of IGNITE 2018: Spark Innovation, an initiative to develop leaders who embrace new ways of thinking, learning and working, while helping them achieve greater success as industry evolves with digital technologies.
At the event in the East Point neighborhood of Atlanta, CEMEX leaders participated in a community soccer festival to learn more about the Soccer in the Streets program and build a pop-up soccer field for the evening. Children and community members provided input about what they need out of the youth initiative and enjoyed a night of soccer, pizza and community fun.
The IGNITE session from May 7-11 in Atlanta was anchored in CEMEX’s core values to Ensure Safety, Focus on Customers, Pursue Excellence, Work as One CEMEX and Act with Integrity. During their week in Atlanta, CEMEX leaders also visited several businesses around the city including Chick-Fil-A, Delta Airlines and Home Depot, to broaden their leadership perspectives and to determine creative solutions to help CEMEX customers solve problems.
“CEMEX is leading the way when it comes to the digital transformation and innovation in the building materials industry,” said CEMEX USA President Ignacio Madridejos. “We are constantly working to improve our interactions with customers and looking for innovative ways to serve them. By learning perspectives from other industries, we can create better processes for our customers as we move into the future.”
Another series of educational sessions in the IGNITE 2018: Spark Innovation program is scheduled in July.