In August of this year, Caterpillar communicated a new corporate strategy to its global dealer network – a strategy led and defined by a new purpose statement, “Our solutions help our customers build a better world.” Through partnerships with Cat® dealers and investment in digital-enabled solutions and services for the aftermarket, Caterpillar is one step closer to fulfilling this purpose.
With the objective of being the lowest lifecycle cost provider, Caterpillar is committed to offering a full range of options and solutions to serve different customer needs. This includes heightened focus on improving customers’ online experience, expanding Customer Support Agreement (CSA) services and digital connectivity to improve uptime, asset utilization and machine life management, and the launch of the new parts offering, Yellowmark™, A Caterpillar Brand.
“We are taking steps to build on the Caterpillar experience. Whether online, through our new services or new products, we are working with our dealers to deliver a step change in our aftermarket offering,” said Nigel Lewis, chief marketing officer & vice president of Caterpillar Inc. “By providing customers with expanded technology, services and repair/rebuild solutions, we are able to present them with a growing suite of solutions aimed at providing not only a broader selection, but affordable options to maintain their equipment and keep it at work. That’s important to them and central to what we strive to do on a daily basis.”
Introducing Yellowmark, a Caterpillar brand
Caterpillar announced plans to introduce a new tier of repair and replacement parts to support the small- and medium-sized equipment under its Construction Industries umbrella. Yellowmark, A Caterpillar Brand, parts will offer an alternative for customers looking for reliable, value-priced parts, conveniently available from their local Cat dealer.
“Many of our Building Construction Products (BCP) and Global Construction & Infrastructure (GCI) equipment customers have given us feedback that their operations need more options on repair and replacement parts as they seek the right balance between convenience and reliability at a lower cost, especially for older equipment,” said Lewis. “We listened, and through Yellowmark we will provide a range of products that respond to these needs. Developed by Caterpillar and sourced conveniently through the Cat dealer, Yellowmark repair and replacement parts build on the current range of Caterpillar new and remanufactured solutions to provide more options to customers as they work to optimize the owning and operating costs of their fleets.”
Yellowmark parts will encompass and expand on Cat Classic Parts line. As part of the new Yellowmark brand, new offerings will be added over time to the Classic line to ensure a full range of parts for BCP and GCI equipment. These new parts offerings will be introduced throughout 2018 and will initially include repair and replacement parts. Future new parts introductions will also include maintenance and wear parts.
From skid steer loaders and compactors to wheel loaders, excavators and articulated trucks, the Caterpillar BCP and GCI lines provide the machine solutions companies need to build successful businesses. When they want aftermarket solutions, Cat equipment customers need look no further than their Cat dealer for a range of parts to fit their needs — whether it’s premium Cat Genuine or Cat Reman parts lines or the new Yellowmark brand for customers looking for a balance between reliability, affordability and convenience.