There is nothing you would not expect from BKT. Yet, now this includes becoming a star on the small screen, appearing in one episode as part of the great Diesel Brothers family, the reality-TV show broadcast on Discovery Channel, which has turned the world of car repairs into full entertainment. The popular TV series gives us insights into the frenetic life at the original Diesel Sellerz car workshop – a place where people have lots of fun while working hard. Heavy D, Diesel Dave and the entire crew purchase used and battered vehicles, rebuild them by making them cooler and more efficient in order to sell them to the best buyer. In the second episode of the fourth season, the team goes beyond any limit by transforming an old school bus into a splendid “monster shuttle” fitted with giant BKT MONSTER JAM TIRES, ready to transport passengers from one part of a private island to the other situated on the Great Salt Lake (UT).
In order to reach the desired performance of the new bus – including a reduced environmental impact on the island – the Diesel Brothers choose the purpose-built BKT tires, which are fitted on monster trucks for all the 300 stages of the Monster Jam Show. The BKT MONSTER JAM TIRES in all racing and freestyle competitions boast excellent flotation features, reduced tread depth and a smaller size compared to past-generation tires ensuring gentle handling even on tough surfaces.
Since the BKT MONSTER JAM TIRES are not available for trade, Heavy D, Diesel Dave, and The Muscle travel to Las Vegas to meet Tom Meents, the Max D driver who has won eleven Monster Jam World Final championships. He delivers them the giant official Monster Jam tires. In the episode, the BKT brand is well visible in most of the scenes regarding the “monster bus”. The Diesel Brother team’s great enthusiasm for these tires’ unbelievable performance is more than evident in this broadcast.
BKT has been a partner of Monster Jam since 2013 based on an agreement with Feld Motor Sports®, the promotor of the motorsport show. A both strategic and successful choice providing the multinational group headquartered in India with the opportunity to give evidence of its experience in developing Off-Highway tires even for unexpected conditions in the toughest applications, and to consolidate brand awareness worldwide.