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ASV announces Justin Rupar as new vice president of sales & marketing

GRAND RAPIDS, MN — ASV recently announced that Justin Rupar has been named vice president of sales and marketing. Justin will report directly to Andrew Rooke, ASV chief executive officer, and will have responsibility for the overall management of sales and marketing and distribution of ASV products worldwide. In addition, Justin will have responsibility for providing strategic leadership and focus that drives the achievement of volume, share and profit goals.

Justin joins ASV with over 25 years of experience from leading global industrial equipment companies, having spent 16 years in senior sales and marketing positions with both Yanmar America and Yamaha Motor Corporation, U.S. Additionally, he retains strong ties to many of the largest well-known companies in the industry such as Manitou, Wacker Neuson, Komatsu America, John Deere, Ditch Witch, Ingersoll-Rand and Thermo King. He has been successful in building dealer, distributor and captive OEM dealer networks and has built and implemented various marketing strategies and tools as well as training programs with P&L responsibility for business units he has led.

Andrew Rooke, chief executive officer of ASV Holdings, commented, “We are very excited to add Justin as a new member of our leadership team. We look forward to his contributions and leadership to help drive continued growth of the ASV brand and to fulfill our mission to earn recognition as the industry leader in performance, reliability, quality and customer satisfaction.”

Justin has earned his MBA from The University of Georgia, Terry College of Business in Athens, GA, and completed his undergraduate degree at St. John’s University in Collegeville, MN and the University of Salzburg in Salzburg, Austria.


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