ALLU USA announces new territory manager for Northeastern U.S.

EAST BRUNSWICK, NJ – ALLU Group Inc., based in East Brunswick, NJ, recently announced Rob Houlder as its new territory sales manager for the Northeastern United States. Based in New York, Houlder will be responsible for developing and working with ALLU’s network of dealers in the Northeast, in addition to field sales activities.

Prior to joining ALLU, Houlder was Northeast regional sales manager for Connect Work Tools, a distributor of hydraulic hammers, grapples, pulverizers and compactors, where he was responsible for business development and sales for 11 states and also Eastern Canada. His previous experience also includes seven years with Allied Construction Products, a privately owned manufacturer and distributor of hydraulic hammers and other excavator attachments. There, he initially was a Regional Product Support Manager, and later served as a Regional Service Manager and a District Sales Representative. Houlder is a graduate of Confederation College in Thunder Bay, Ontario, Canada.

“We are pleased to bring Rob Houlder into our U.S. sales team,” said Edgar J. Chavez, president North America of ALLU Group Inc. “His knowledge of service and his sales experience with heavy equipment and attachments make him an ideal fit to help increase ALLU’s market share in the Northeast.”

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