ADMAR Construction Equipment & Supplies, headquartered in Rochester, NY, recently conducted their annual equipment Employee Demo Days event. The format in the past has been a three-day training event for staff only, covering product training with all inside and outside sales personnel on the equipment they sell and service.
This year, they added a fourth day, May 10, at a Victor, NY, location and opened the event to valued customers. Equipment manufacturer specialists from Kubota, Land Pride, Gehl/Manitou, Wacker and Paladin were on hand to answer questions and explain any new technical advances on their equipment.
Attendees had the opportunity for hands-on interactive sessions before buying, leasing or renting. In keeping with the trend toward smaller machines; skid steers, compact track loaders, small wheel loaders and mini excavators were the order of the day.
There was also a Wacker Neuson wheeled excavator on hand that can travel at 6-10 mph around a jobsite, which Rolf Witt (ADMAR corporate sales manager) said is a very popular rental item for contractors and a machine that appeals to towns and villages
Many of ADMAR’s expert staff and management were on hand, including ADMAR’s Executive Vice President Rich DiMarco II. His responsibilities include overseeing purchasing, researching new tech/products and trends and managing the ADMAR sales and delivery truck fleets. He is very knowledgeable regarding the generator lines they handle, including power distribution.
ADMAR Compact Equipment Product Manager Jonah Yezzi had this to say regarding the occasion, “This event is advantageous for contractors because they often don’t get to operate equipment when they start evaluating purchases and technology is ever-changing. They might not be aware of new features that are available to them. [It is also] advantageous for ADMAR personnel in that they receive high-quality hands on training and all departments cross train (outside sales, inside sales, rental care, road techs, marketing personnel, financing) so everyone has an understanding of our company’s lines. ADMAR believes in consistent product training. And it is very rare for customers to be able to demo multiple premium brands in one location in the same day.”
Ken Scott, regional sales manager for Kubota, offered, “This is a prime opportunity for seat time. Operators want to have their butts in the seat, which creates an opportunity to point out the features and benefits of the equipment. Opportunities exist to highlight different features and compare other brands at the same time. On the training and support side I get to spend time with ADMAR personnel with ‘walk-arounds’ and take it to the next level with demonstrations.”
A variety of Land Pride attachments were mounted on Kubota machines for everyone to learn about as well, and Land Pride territory manager Karl Vonhahmann was on hand to answer questions.
Representing the Manitou Group (Manitou, Gehl, Mustang), Brad Perrine, district sales manager, said “A live event with ‘hands-on’ is huge! Having customers get in the operator’s seat delivers a real feel and allows for live comparison. Getting OEMs together with dealer personnel on this level is great and ADMAR does a fantastic job putting this event on.”
Chad Ruffel, district manager with Wacker Neuson, commented it was a “good opportunity to showcase new equipment and actually operate equipment, especially customers who deal with purchasing — but don’t get to use [construction equipment] in real-life situations.” Wacker Neuson was displaying some new technology, including a new battery powered tamper and 1-¼ ton compaction roller.
ADMAR Construction Equipment & Supplies has been family-owned and operated for almost 50 years, providing construction equipment and supplies throughout New York, Ohio, Pennsylvania, Massachusetts and Connecticut. They’ve been a long-term exhibitor at the annual Hard Hat Expo in Syracuse, NY, and will be taking advantage of the new demonstration area at the 2020 event as well as helping attendees with their static exhibit in the new outdoor heated tent structure.